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L’Information design come “disciplina della comprensione”

C’è spesso confusione fra information architecture e information design. Dirk Knemeyer vede l’information design come una disciplina trasversale la cui missione è facilitare la comprensione, trasformare l’informazione in conoscenza.

Ecco alcune definizioni di information design richiamate da Knemeyer.

  • Comunicare concetti complessi con chiarezza, precisione ed efficienza.
  • “Sense-Making”.
  • La definizione, pianificazione e costruzione dei contenuti di un messaggio, e degli ambienti in cui sono presentati, allo scopo di raggiungere un determinato obiettivo in rapporto a determinate esigenze degli utenti.

Information design is a macro approach that clarifies relationships between different disciplines
participating together as part of a powerful chorus. It provides valuable causality and helps clarify relationships between the areas that fall within its domain.

Rilevanza, chiarezza e impatto mnemonico sono i principi cardine di ogni Information Design:

  • Relevant: immediately valuable and appropriate. Consider relevance not only from the perspective of what your participants want, but also from the perspective of what they need in order for your overall goals to be realized.
  • Clear: easily integrated and understood. You must eliminate as many barriers to understanding as possible. Clear information successfully addresses the needs of the participants.
  • Memorable: makes an impact and leaves a lasting impression. In a world of true information overload, the information you design needs to stand out. It needs to get attention and it needs to promote memory and recall.

L’articolo: Information Design: The Understanding Discipline